---
title: "Qualtrics, Moosend, Shopify, and Other Major Email Service Providers are Emphasizing the Deployment of DMARC | AutoSPF"
description: "They use various social engineering and phishing tactics to manipulate recipients into sharing confidential information, transferring money, downloading."
image: "https://autospf.com/og/blog/major-email-service-providers-emphasize-dmarc-deployment.png"
canonical: "https://autospf.com/blog/major-email-service-providers-emphasize-dmarc-deployment/"
---

Quick Answer

Threat actors look for unprotected emails. They use various social engineering and phishing tactics to manipulate recipients into sharing confidential information, transferring money, downloading malware-infected files, etc. In 2023, 94% of organizations had email security issues, and considering the rise in email menaces, even Google and Yahoo explicitly state the importance of DMARC adoption.

## Try Our Free DMARC Checker

Validate your DMARC policy, check alignment settings, and verify reporting configuration.

[ Check DMARC Record → ](/tools/dmarc-checker/) 

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![Email Service Providers](https://media.mailhop.org/autospf/images/2024/05/spf-record-generator-4798.jpg) 

Threat actors look for unprotected emails. They use various social engineering and phishing tactics to manipulate recipients into sharing confidential information, transferring money, downloading malware-infected files, etc. In 2023, [94% of organizations](https://pages.egress.com/whitepaper-email-risk-report-01-24.html) had email security issues, and considering the rise in email menaces, even [Google and Yahoo](/blog/ushering-a-new-era-of-security-google-and-yahoos-take-on-email-authentication/) explicitly state the importance of DMARC adoption. 

_DMARC ([RFC 7489](https://datatracker.ietf.org/doc/html/rfc7489)) ties SPF and DKIM together by requiring alignment between the envelope sender and the visible `From` header. According to Google’s February 2024 bulk sender requirements, a DMARC policy of at least `p=none` is now mandatory for any domain sending 5,000+ messages per day to Gmail users._

For a complete overview, see our [comprehensive DMARC guide](/blog/what-is-dmarc-email-authentication-guide/).

These instances also affect the progress and results of email marketing campaigns, and to minimize such hindrances, major email service providers are encouraging DMARC adoption. [DMARC](/10-reasons-for-regular-spf-record-checks-in-cybersecurity/dmarc-record-check/) ensures no unauthorized entity sends emails on your behalf and that all your legitimate emails land in the primary inboxes of recipients.

To implement DMARC, you need to start by deploying [SPF](/explaining-sender-policy-framework-spf-macros/spf-record-syntax/) and DKIM. 

## Email Authentication for Non-Compliant Qualtrics Users

[Qualtrics](https://www.qualtrics.com/) supports SPF, DKIM, and DMARC protocols so that domain owners can run authentication checks while also meeting the sender requirements for Google and Yahoo. This way, you can instruct recipients on how to deal with illegitimate email traffic coming from your domain. 

Here’s how you can get started-

Step 1: Log in to your Qualtrics account and visit the admin page, where you will find a user-friendly interface for implementing DMARC. Click on ‘Organization Settings’ > ‘Email’ > ‘Add Domain.’

![value of DMARC](https://media.mailhop.org/autospf/images/2024/05/spf-lookup-2.jpg) 

Step 2: Enter your domain name, [DKIM selector](https://www.verimarkcert.com/knowledge-base/what-is-a-dkim-selector), and the appropriate key size. Lastly, click on the ‘Add’ button. The ideal DKIM key size is 2048 bits and higher.

Step 3: You will receive a Qualtrics-generated custom [TXT DKIM record](https://support.dnsimple.com/articles/dkim-record/) that you have to publish on your domain’s DNS. This will be the starting point of your [email authentication](/spf-too-many-dns-lookups/spf-lookup/) journey.

_Now, adding Qualtrics to your [SPF record](/spf-record-checker/create-spf-record/) as a third-party sender is important to avoid getting your marketing emails marked as spam by recipients’ servers_. To add it, use the ‘include’ mechanism in the following way-

```
include:_spf.qualtrics.com
```

You can use credible online sources to [generate an SPF record](/blog/choosing-the-right-spf-record-generator/) that accommodates the sending sources of Qualtrics in addition to yours.

## Email Authentication for Non-Compliant Shopify Users

[Shopify](https://www.shopify.com/) identifies itself as a complete commerce platform where anyone can set up an account to start, manage, and grow their business. The platform mandated its merchant users to comply with the latest sender requirements by 1st Feb 2024 to avoid being offenders.

_The platform further stated that failing to comply with Google and Yahoo’s requirements by 1 February 2024 will compel it to rewrite your sender emails to [store@shopifyemail.com](mailto:store@shopifyemail.com)_. This will allow you to continue sending [complaint emails](/blog/dmarc-mandatory-for-pci-dss-by-2025/) without any problem. 

Here’s how you can authenticate Shopify-

Step 1: Go to your admin page, navigate to ‘Settings’ and then ‘Notifications’.

Step 2: Click on ‘Authenticate your Domain’ under ‘Sender Email.’

Step 3: Publish the [CNAME record](https://en.wikipedia.org/wiki/CNAME%5Frecord) on your domain’s DNS. Ensure adherence to on-page instructions.

Once you’ve done this, you can use an [online DMARC record-generating tool](https://www.cloudns.net/dmarc-generator/) or manually produce one to secure your domain against phishing and spoofing. 

## Email Authentication for Non-Compliant Salesforce Users

All [Salesforce](https://www.salesforce.com/?ir=1) users that send more than 5000 emails per day are required to meet compliance in the following way-

1. Senders have to buy the [Salesforce Private Domain](https://digitalmarketingoncloud.com/deliverability/private-domain-in-salesforce-marketing-cloud/#:~:text=Private%20Domains%20allow%20you%20to,opposed%20to%20Salesforce%20Marketing%20Cloud.) or [Sender Authentication Page (SAP)](https://email.uplers.com/blog/sender-authentication-package-in-sfmc/) solution before the deployment date.
2. _Senders need to ensure their domains are authenticated accurately_. All the domains that are already registered can be compliant by generating a token in the app switcher. This token has to be published as a TXT record in DNS.
![unsolicited emails](https://media.mailhop.org/autospf/images/2024/05/sender-policy-framework-office-365-4328.jpg) 

## Email Authentication for Non-Compliant Moosend Users

[Moosend](https://moosend.com/) also recognizes the need for email authentication through SPF, DKIM, and DMARC so that [unsolicited emails](https://www.bbc.com/news/business-67949521) sent illegitimately from your domain don’t get placed in recipients’ inboxes. 

Since Moosend is now acquired by [Sitecore](https://www.sitecore.com/), you need to go to the Sitecore menu and follow these steps-

Step 1: Go to ‘More’ > ‘Settings’ > ‘Senders.’

Step 2: Choose your sender from the list.

Step 3: Copy the information in the SPF or [DKIM](/10-reasons-for-regular-spf-record-checks-in-cybersecurity/dkim-record-check/) tab and paste it on your DNS.

Step 4: Verify your DNS records to be sure that your emails are undergoing authentication checks. 

## How AutoSPF Can Help?

AutoSPF is an automatic [SPF record flattening](/) platform. _So, if your SPF record exceeds the DNS lookup limit of 10, you can use our tool to compress it and eliminate the need for frequent lookups_. This is done by replacing all of the included statements in the original record with the actual IP addresses and domains that are in the included domains’ records.

An erroneous and [invalid SPF record](/spf-validation-failed-meaning-and-troubleshooting-methods/invalid-spf-record/) hinders the working of DMARC, ultimately behaving as a cybersecurity vulnerability that [threat actors exploit for malicious purposes](https://www.cpomagazine.com/cyber-security/massive-ad-fraud-campaign-sends-million-of-spam-emails-from-thousands-of-hijacked-reputable-domains/). _Apart from being a cybersecurity vulnerability, a broken SPF record may lead to an eroded brand image, late payments, missed sales opportunities, and delayed communication._

We have already helped hundreds and thousands of domain owners; are you the next? [Contact us today](/contact-us/).

## Topics

[ DKIM ](/tags/dkim/)[ DMARC ](/tags/dmarc/)[ email security ](/tags/email-security/)[ SPF ](/tags/spf/) 

![Brad Slavin](https://media.mailhop.org/autospf/images/authors/brad-slavin.jpg) 

[ Brad Slavin ](/authors/brad-slavin/) 

General Manager

Founder and General Manager of DuoCircle. Product strategy and commercial lead for AutoSPF's 2,000+ customer base.

[LinkedIn Profile →](https://www.linkedin.com/in/bradslavin) 

## Ready to get started?

Try AutoSPF free — no credit card required.

[ Book a Demo ](/book-a-demo/) 

## Related Articles

[  Intermediate 5m  The 12.4 billion shield for your email communications: Why DMARC software is the unsung hero in the war against phishing actors!  Nov 19, 2025 ](/blog/12-4-billion-dmarc-software-shield-protecting-email-from-phishing-actors/)[  Intermediate 3m  3 points to consider before setting your SPF record to -all (HardFail)  May 22, 2025 ](/blog/3-points-to-consider-before-setting-your-spf-record-hardfail/)[  Intermediate 6m  550 From address violates UsernameCaseMapped Policy: Why does this happen, and how to fix it?  Feb 20, 2026 ](/blog/550-from-address-violates-usernamecasemapped-policy-common-causes-and-fixes/)[  Intermediate 6m  6 Smart Strategies to Prevent CEO Email Fraud  May 8, 2026 ](/blog/6-smart-strategies-to-prevent-ceo-email-fraud/)

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