Choosing between AutoSPF and DynamicSPF by DMARCduty for managing Sender Policy Framework (SPF) records? If you’re a Managed Service Provider (MSP), this decision can directly impact your clients’ email deliverability, security, and compliance.
In this in-depth comparison, we’ll break down the features, pricing models, scalability, user experience, integrations, and overall suitability of AutoSPF vs DynamicSPF. By the end, you’ll know exactly which solution best supports MSPs who need unlimited SPF flattening and automated management across dozens—or hundreds—of domains.
Why Unlimited SPF Management Is Critical for MSPs
If you manage email for multiple clients, you already know the problem:
- The SPF standard allows only 10 DNS lookups.
- Many clients use multiple SaaS vendors (Microsoft 365, Google Workspace, Salesforce, Mailchimp, Zendesk, HubSpot, etc.).
- Once you exceed the lookup limit, SPF records break, causing emails to fail authentication.
This isn’t just a technical inconvenience—it’s a business risk. Emails that fail SPF checks:
- Get rejected by mail servers
- Land in spam or junk folders
- Trigger DMARC enforcement failures (p=quarantine or p=reject)
- Damage client trust and increase support tickets
That’s why SPF flattening and automation tools are now essential for MSPs. They expand or bypass the DNS lookup limit while automatically keeping records current when vendors change their IPs.
Let’s compare AutoSPF and DynamicSPF head-to-head.
AutoSPF vs DynamicSPF: Key Features Breakdown
🔹 AutoSPF (Your Brand – Purpose-Built for MSPs)
AutoSPF is the only SPF management solution designed specifically for Managed Service Providers. It doesn’t just flatten SPF records—it gives MSPs multi-tenant control, automation, and scalability to manage email authentication across an entire client portfolio.
Highlights:
- Unlimited SPF lookups — no more worrying about the 10-lookup limit
- Multi-tenant MSP dashboard — manage all clients in one place
- Real-time automation — AutoSPF monitors and updates records when vendors change IPs
- Bulk onboarding — add 10, 50, or 500 domains with streamlined workflows
- API & automation hooks — integrate with RMM/PSA tools, DNS providers, or ticketing systems
- Fail-safe DNS publishing — changes are automatically pushed to DNS with rollback options
👉 For MSPs managing multiple domains, AutoSPF is not just a tool—it’s an operational necessity.
🔹 DynamicSPF by DMARCduty
DynamicSPF is positioned as a basic SPF flattening tool. It’s useful for single organizations or IT admins who want to keep SPF records updated, but it doesn’t provide the scale, automation, or centralization MSPs need.
Highlights:
- Simple DNS-based SPF flattening
- Automated updates for supported vendors
- Per-domain configuration
- Easy to deploy for small IT environments
👉 DynamicSPF is a decent option for companies managing their own SPF, but lacks multi-client capabilities.
Feature-by-Feature Comparison
| Feature | AutoSPF | DynamicSPF |
| SPF Lookup Limit | Unlimited flattening across all domains | Flattening per domain, still limited in scope |
| MSP Multi-Tenant Dashboard | ✅ Yes, built for MSP workflows | ❌ No, managed one domain at a time |
| Automation | Full vendor automation across all tenants | Vendor-specific automation only |
| Bulk Onboarding | ✅ Yes, batch domain imports & templates | ❌ No |
| API & Integrations | Advanced API for MSP automation | Basic DNS-level updates |
| DNS Publishing | Direct integrations + rollback safety | Manual DNS configuration required |
| Scalability | Enterprise-ready (hundreds of clients) | Best for small IT teams |
| Best Fit | MSPs and resellers managing 10–500+ domains | Individual orgs with 1–2 domains |
Pricing & Scalability
AutoSPF: Predictable & MSP-Friendly
AutoSPF pricing is built for service providers who manage multiple tenants. Instead of charging per domain (which becomes expensive fast), AutoSPF offers tiered plans that scale with your business.
- Flexible tiers: Choose based on # of domains or clients
- Unlimited SPF flattening included
- Volume discounts: The more clients you manage, the more cost-effective it gets
👉 This makes AutoSPF budget-friendly at scale and ensures predictable margins for MSPs.
DynamicSPF: Per-Domain Costs
DynamicSPF typically charges per domain. While affordable for 1–2 domains, it quickly becomes unmanageable for MSPs with dozens or hundreds of client accounts.
- Per-domain pricing = hidden costs as you grow
- No economies of scale
- Best only for standalone organizations
User Experience
- AutoSPF: Designed with MSP operations in mind. Centralized dashboard, bulk actions, and APIs make managing hundreds of domains simple and efficient. Saves hours of manual DNS edits every week.
- DynamicSPF: Very simple per-domain experience. Fine for small IT teams but inefficient for service providers juggling multiple tenants.
Integrations & Compatibility
- AutoSPF: Integrates with popular DNS providers (Cloudflare, AWS Route 53, GoDaddy, Microsoft Azure DNS, etc.) and supports automation workflows with RMM/PSA systems, ticketing tools, and monitoring dashboards.
- DynamicSPF: Works only at the DNS record level. No multi-tenant automation, APIs, or advanced monitoring integrations.
Alternatives to AutoSPF and DynamicSPF
If you’re exploring beyond these two, here are some alternatives:
- PowerSPF (PowerDMARC): Enterprise-focused with compliance tools, but not MSP-friendly.
- SPF-Record.com: Free/basic flattening, but manual and risky at scale.
- Manual SPF Management: Possible, but prone to human error, DNS delays, and vendor IP changes.
👉 For MSPs, AutoSPF is the only purpose-built solution for multi-tenant unlimited SPF flattening.
Final Verdict: AutoSPF vs DynamicSPF – Which One Wins?
- Choose AutoSPF if: You’re a Managed Service Provider managing multiple domains. You need unlimited SPF flattening, centralized control, and automation that scales.
- Choose DynamicSPF if: You’re a small business or IT admin managing only one or two domains and want a basic SPF flattening tool.
For MSPs, the choice is clear: AutoSPF is the only solution that grows with your client base.
👉 Ready to simplify SPF management across all your clients? Start with AutoSPF today.
FAQs: SPF Flattening & MSPs
1. Why can’t I just manage SPF records manually?
Manual management works for a single domain, but MSPs managing dozens of clients will hit the 10-lookup limit, face constant vendor IP changes, and waste time updating DNS records. AutoSPF automates this.
2. How does AutoSPF handle DNS updates?
AutoSPF automatically publishes safe, flattened SPF records to DNS with rollback options. This ensures uptime and reduces human error.
3. Does DynamicSPF support MSP use cases?
Not really. It’s optimized for individual organizations, not providers managing multiple clients.
4. What happens if I ignore SPF limits?
Once SPF lookups exceed 10, the record returns a permerror. Emails may be rejected outright, quarantined, or flagged as spam.
5. How does SPF affect DMARC compliance?
SPF is one of the two pillars of DMARC (alongside DKIM). If SPF breaks, DMARC fails, meaning your client’s emails could be blocked or rejected.
6. Can AutoSPF integrate with my RMM or PSA?
Yes. AutoSPF provides APIs and automation hooks so you can tie SPF management directly into existing MSP workflows.
7. Which solution is more cost-effective long-term?
For MSPs: AutoSPF. Its pricing scales predictably. DynamicSPF’s per-domain model becomes expensive as client numbers grow.
8. Do both solutions support Office 365 and Google Workspace?
Yes. Both AutoSPF and DynamicSPF flatten records for Microsoft and Google. However, AutoSPF supports multi-client management at once, which saves massive amounts of time.