Looking for a smarter, more automated way to manage SPF records and email authentication?
👉 AutoSPF is the #1 UniversalSPF alternative for businesses that want continuous SPF optimization and zero manual headaches.
Why Businesses Seek Alternatives to UniversalSPF
UniversalSPF by Fraudmarc is a known SPF management tool, but it isn’t the perfect fit for every organization.
- Manual overhead – Businesses must still update DNS manually in many cases.
- Limited automation – SPF flattening and optimization aren’t fully continuous.
- Scalability challenges – Larger enterprises may need API-driven workflows and integrations.
- Cost considerations – Some organizations want a more affordable or transparent pricing structure.
This is why many IT and security leaders are now evaluating UniversalSPF competitors that provide more automation, deeper visibility, or enterprise-grade integrations.
Types of UniversalSPF Alternatives
There are two main categories of tools in this space:
- Dedicated SPF Automation Platforms – Tools like AutoSPF or PowerSPF focus exclusively on SPF flattening, monitoring, and continuous optimization.
- Full Email Security Suites – Larger platforms like Mimecast or Proofpoint include SPF management as part of a wider security ecosystem.
Choosing the right fit depends on your organization’s size, budget, and email security priorities.
The 15 Best UniversalSPF by Fraudmarc Alternatives in September 2025
1. AutoSPF – The Best Overall Alternative
AutoSPF is the leading alternative to UniversalSPF because it provides fully automated SPF management.
Instead of manually editing DNS or worrying about hitting the 10-DNS-lookup limit, AutoSPF automatically flattens and optimizes your SPF record in real time.
Key Features:
- Continuous SPF flattening to avoid DNS errors
- Real-time updates when you add or remove email services
- Automated monitoring of SPF health and deliverability
- Integrations with popular DMARC tools and DNS providers
Why it’s better than UniversalSPF:
- 100% hands-off automation (vs. semi-manual UniversalSPF)
- Transparent, scalable pricing
- Faster deployment and easier onboarding
Best For: Organizations of all sizes that want a “set it and forget it” SPF solution.
👉 Learn more: AutoSPF – Automated SPF Record Management
2. EasyDMARC – Best for SMBs on a Budget
EasyDMARC is a popular alternative that bundles SPF, DKIM, and DMARC management in one user-friendly dashboard.
Key Features:
- SPF flattening tools for DNS lookup optimization
- DMARC reporting and policy management
- Affordable entry-level pricing
Why it’s better than UniversalSPF:
- Lower-cost plans ideal for small businesses
- More visibility into DMARC and DKIM alongside SPF
- Simple setup and support for non-technical teams
Best For: SMBs looking for affordable email authentication without complexity.
3. PowerSPF (by PowerDMARC) – Best for DNS Control
PowerSPF is designed for organizations that want granular control over DNS and SPF records.
Key Features:
- Automated SPF record flattening
- Native API integrations with DNS providers
- Seamless compatibility with PowerDMARC’s ecosystem
Why it’s better than UniversalSPF:
- Built for large-scale DNS management
- Strong integration with enterprise security environments
- Continuous SPF optimization
Best For: Enterprises already using PowerDMARC for DMARC and email security.
4. Dmarcian – Best for Compliance & Reporting
Dmarcian has a strong reputation for its detailed reporting and compliance features.
Key Features:
- Diagnostic tools for SPF, DKIM, and DMARC
- Reporting dashboards for ongoing monitoring
- Educational resources for IT and compliance teams
Why it’s better than UniversalSPF:
- More visibility into SPF authentication failures
- Compliance-first approach for regulated industries
- Rich reporting beyond basic SPF flattening
Best For: Finance, healthcare, and government organizations needing compliance-ready solutions.
5. Mimecast SPF/DNS Tools – Best for Enterprise Security
Mimecast is an enterprise-grade security platform that includes SPF/DNS management as part of its broader suite.
Key Features:
- SPF and DNS record validation
- Integrated threat detection, anti-phishing, and encryption
- Enterprise compliance tools
Why it’s better than UniversalSPF:
- Full security stack, not just SPF
- Scales for thousands of users
- Strong reputation in enterprise IT security
Best For: Enterprises with advanced security needs beyond just SPF.
6. Valimail – Best API-Driven Platform
Valimail offers an API-first approach to SPF, DKIM, and DMARC management.
Key Features:
- Automated SPF management
- Rich APIs for integration with SIEM and IT workflows
- Support for large-scale enterprises
Best For: Developers and security teams that want deep integrations.
7. OnDMARC – Best for Ease of Use
OnDMARC provides SPF automation alongside intuitive dashboards and workflows.
Key Features:
- SPF flattening with auto-updates
- Easy policy management
- Clear onboarding guides for non-experts
Best For: Companies that want simplicity without losing functionality.
8. Proofpoint Email Protection – Enterprise Security Leader
Proofpoint is a heavyweight in the enterprise security space.
Key Features:
- SPF, DKIM, and DMARC enforcement
- Threat intelligence and phishing protection
- Compliance reporting
Best For: Large enterprises that want security + SPF management combined.
9. Google Postmaster Tools – Free Monitoring
Google provides a free suite of Postmaster tools, including SPF monitoring.
Key Features:
- Domain reputation data
- SPF/DKIM alignment checks
- Gmail deliverability reports
Limitations:
- No automation
- Only works with Gmail traffic
Best For: Organizations that want basic, free monitoring.
10. Cloudflare DNS + SPF Scripts – Best DIY Option
Cloudflare users can deploy custom SPF flattening scripts directly in DNS.
Key Features:
- SPF flattening via workers/scripts
- DNS security built-in
- Highly customizable
Best For: Technical teams that want a DIY, customizable solution.
11. Agari (by Fortra) – Strong Enforcement
Agari is a well-known email security company, now under Fortra.
Key Features:
- SPF and DMARC enforcement tools
- Threat detection
- Enterprise-grade dashboards
Best For: Enterprises prioritizing phishing prevention and strict enforcement.
12. Barracuda Email Security
Barracuda offers SPF and authentication tools within its secure email gateways.
Key Features:
- SPF, DKIM, DMARC support
- Spam filtering
- Threat defense
Best For: Mid-sized organizations already using Barracuda firewalls and gateways.
13. FortiMail (by Fortinet)
FortiMail is Fortinet’s secure email platform with SPF features.
Key Features:
- SPF record validation
- Advanced spam and phishing controls
- Enterprise-grade scalability
Best For: Organizations that rely on Fortinet infrastructure.
14. Zix (by OpenText)
Zix offers secure email services, including SPF validation.
Key Features:
- SPF/DKIM authentication
- Encryption and secure communications
- Enterprise compliance
Best For: Healthcare and finance organizations with compliance requirements.
15. Mailgun SPF Tools
Mailgun provides SPF support tailored to developers sending transactional email.
Key Features:
- SPF and DKIM setup guides
- Deliverability tools
- Developer-first APIs
Best For: Developers who need lightweight SPF management.
Final Thoughts
UniversalSPF by Fraudmarc helped pave the way for SPF management, but in 2025 there are more powerful, automated, and user-friendly alternatives.
- For hands-off automation, AutoSPF is the clear winner.
- For budget-conscious SMBs, EasyDMARC is a solid fit.
- For enterprise IT teams, Mimecast, Proofpoint, and PowerSPF provide deeper integrations.
No matter your size or industry, the right UniversalSPF alternative will improve email deliverability, strengthen domain authentication, and reduce phishing risk.
👉 Ready to simplify SPF forever? Start with AutoSPF today.