If you’re a Managed Service Provider (MSP), you already know how crucial email deliverability and authentication have become for your clients. With phishing, spoofing, and spam at all-time highs, clients expect you to keep their domains secure and their email reliable.
One of the most overlooked — yet most critical — pieces of that puzzle is SPF record management.
Fraudmarc’s UniversalSPF is one of the best-known tools for handling overly long SPF records, but it isn’t the perfect fit for every MSP. Many providers are looking for automation, scale, monitoring, and reporting beyond what UniversalSPF delivers.
That’s why we’ve compiled this guide to the 14 best alternatives to UniversalSPF for MSPs in 2025.
👉 Our top recommendation? AutoSPF — the #1 SPF management solution built specifically for MSPs.
Why MSPs Are Looking Beyond UniversalSPF
UniversalSPF solves an important problem: SPF records that exceed the 10 DNS lookup limit. By flattening records, it prevents email rejection and non-delivery issues.
But MSPs face challenges that go far beyond simple flattening:
- Multi-domain management: Handling dozens (or hundreds) of client domains.
- Automation: Reducing manual DNS edits and errors.
- Monitoring & visibility: Ensuring records remain valid as vendors change IPs.
- Scalability & pricing: Growing without costs spiraling out of control.
- Compliance needs: Supporting SPF + DKIM + DMARC enforcement.
UniversalSPF is good for single organizations, but not built for MSP workflows.
That’s where these 14 alternatives come in.
The 14 Best UniversalSPF Alternatives for MSPs in September 2025
Below we’ve ranked the top alternatives, focusing on features MSPs actually care about:
- Multi-tenant dashboards
- Automated record management
- Integration with RMM/SIEM tools
- Reporting and analytics
- Flexible pricing models
1. AutoSPF (Best overall alternative for MSPs)
If you’re managing SPF records at scale, AutoSPF is hands-down the best alternative to UniversalSPF.
Unlike UniversalSPF, which only flattens SPF records, AutoSPF provides end-to-end automation, monitoring, and visibility across all your client domains.
Key Features
- Automated SPF flattening – No more manual edits or broken DNS chains.
- Real-time monitoring – Alerts you when vendors add/remove sending IPs.
- Multi-tenant dashboard – Manage all your clients in one central view.
- Error prevention – Built-in safeguards to prevent misconfigurations.
- MSP integrations – Works with RMM, PSA, and SIEM tools.
AutoSPF vs UniversalSPF
| Feature | AutoSPF | UniversalSPF |
| MSP-friendly dashboard | ✅ | ❌ |
| Automated record updates | ✅ | ❌ |
| Monitoring & alerts | ✅ | ❌ |
| Pricing at scale | Tiered for MSPs | Per domain |
| Multi-protocol support (SPF + DKIM + DMARC visibility) | ✅ | ❌ |
Pros ✅
- Built for MSPs managing dozens of clients
- Saves hours of manual DNS edits
- Reduces support tickets from clients
- Affordable, tiered MSP pricing
Cons ❌
- Overkill for very small IT shops with <3 domains
- Requires initial setup with DNS
Pricing 💰
- Tiered pricing for MSPs
- Unlimited domains available on enterprise plans
💡 Best for: MSPs managing 10+ client domains who want to reduce risk and save time.
👉 Our verdict: AutoSPF is the #1 UniversalSPF alternative for MSPs in 2025.
2. PowerSPF (Best for MSPs who want a full authentication suite)
PowerSPF is part of PowerDMARC, a well-known email authentication platform. It goes beyond SPF, supporting SPF + DKIM + DMARC + BIMI.
Pros ✅
- Full email authentication suite
- White-label dashboards for MSPs
- Excellent reporting features
Cons ❌
- More expensive than single-purpose SPF tools
- Can feel complex for small MSPs
💡 Best for: MSPs bundling email security-as-a-service for clients.
3. EasySPF (Best for budget-conscious MSPs)
Not every MSP needs enterprise-grade features. EasySPF is a lightweight alternative that focuses on affordable SPF flattening and monitoring.
Pros ✅
- Very cost-effective
- Simple setup for small domains
Cons ❌
- Limited to SPF only
- No automation across multiple domains
💡 Best for: Small MSPs managing <10 domains.
4. dmarcian SPF Surveyor (Best for diagnostics & transparency)
dmarcian’s SPF Surveyor is one of the most popular SPF visualization tools. It helps MSPs see exactly how SPF records are structured.
Pros ✅
- Excellent diagnostic capabilities
- Trusted by MSPs worldwide
- Integrates with broader DMARC tools
Cons ❌
- Not automated
- Requires manual intervention
💡 Best for: MSPs troubleshooting complex SPF issues.
5. Valimail Align (Best for enterprise MSPs)
Valimail Align is enterprise-grade and ideal for MSPs handling large organizations. It automates SPF and DKIM alignment, supporting compliance at scale.
Pros ✅
- Enterprise credibility
- Strong automation features
- Supports DKIM & DMARC projects
Cons ❌
- Higher cost
- May be too advanced for SMB-focused MSPs
💡 Best for: MSPs with enterprise clients in finance, healthcare, or government.
6. OnDMARC SPF Tools
Great for MSPs who want to package DMARC enforcement along with SPF flattening.
- ✅ Strong DMARC integration
- ✅ Great customer support
- ❌ Can be expensive for smaller MSPs
7. Mimecast SPF Management
Mimecast is widely used in M365-heavy environments. Their SPF tools integrate with broader email security.
- ✅ Perfect for Microsoft-first MSPs
- ✅ Integrates with Mimecast email filtering
- ❌ Costly if SPF is the only feature you need
8. Proofpoint Email Authentication
Proofpoint is Ideal for regulated industries where compliance is key.
- ✅ Advanced threat intelligence
- ✅ Trusted in enterprise environments
- ❌ Expensive for smaller MSPs
9. Cloudflare DNS & SPF
Cloudflare offers DNS-native SPF tools, useful if you already manage DNS through them.
- ✅ Great for MSPs using Cloudflare
- ✅ Performance benefits
- ❌ Not purpose-built for SPF automation
10. Google Workspace SPF Manager
For MSPs standardizing on Google, Google Workspace provides basic SPF support.
- ✅ Free with Google Workspace
- ❌ Very limited vs. dedicated SPF tools
11. Microsoft 365 Defender SPF Tools
Similar to Google, Microsoft offers SPF checks inside Defender.
- ✅ Built into M365
- ❌ Only useful in Microsoft-only client environments
12. MXToolbox SuperTool
MXToolbox is a must-have diagnostic tool for MSPs troubleshooting SPF, DKIM, and DMARC.
- ✅ Widely used
- ✅ Free & paid tiers
- ❌ Not automated
13. Spamhaus SPF Tools
Spamhaus provides SPF and DNS health checks, with a focus on email reputation.
- ✅ Trusted source for reputation data
- ❌ More of a best-practices tool than automation
14. Postmark SPF Monitoring
Postmark includes SPF monitoring in its transactional email platform.
- ✅ Great for SaaS/eCommerce clients
- ❌ Limited to Postmark users
Final Verdict: Which UniversalSPF Alternative Should MSPs Choose?
UniversalSPF is a useful tool, but MSPs need automation, scale, and monitoring to properly protect clients.
Here’s our breakdown:
- Best Overall: AutoSPF 🚀 – Built for MSPs, automation-first, cost-effective.
- Best Enterprise Option: Valimail Align – If you serve Fortune 500 clients.
- Best Budget Option: EasySPF – For small MSPs with limited domains.
- Best Diagnostics: dmarcian & MXToolbox – For troubleshooting.
- Best All-in-One Security: PowerSPF & Proofpoint – For MSPs packaging full email security.
👉 If you’re an MSP managing multiple domains, AutoSPF is the clear winner.