Looking for a solution that goes beyond basic SPF management?

AutoSPF is the best UniversalSPF alternative for SMBs that want simplicity, automation, and full email authentication in one tool.

Why Look Beyond UniversalSPF by Fraudmarc?

Fraudmarc’s UniversalSPF is one of the most recognized SPF management solutions on the market. It helps businesses avoid DNS lookup errors and simplify SPF records. But it won’t be right for every organization.

SMBs need more than just SPF flattening. Email authentication today requires streamlined SPF, DKIM, and DMARC policies to prevent spoofing, phishing, and deliverability issues. Some companies will want more advanced reporting and automation, while others will be looking for a cheaper, simpler alternative that still keeps email safe and compliant.

That’s why we’ve pulled together a list of the 14 best UniversalSPF alternatives in 2025, each with its own pros and cons.

We’ve evaluated them across the criteria SMBs care about most: ease of setup, automation, compliance, integrations, support, and pricing.

The goal? To help you pick the right SPF/DMARC solution for your business.

What Are the Best Alternatives to UniversalSPF?

The market is full of SPF and DMARC tools, but the best overall competitors to Fraudmarc’s UniversalSPF include AutoSPF, PowerDMARC, EasyDMARC, Valimail, and DMARCian. Each offers strong customer satisfaction, automation, and the ability to secure your domain against spoofing.

Types of UniversalSPF Alternatives

When evaluating alternatives, it’s important to recognize the categories:

  • SPF Flattening Tools: Simple solutions that reduce DNS lookups and prevent SPF record breaks. Great for teams on a budget but limited in scope.
  • DMARC & Email Authentication Platforms: All-in-one tools that combine SPF, DKIM, and DMARC management with monitoring and enforcement. Best for SMBs that want long-term protection and compliance.

Each solution adds value in different ways, so choosing depends on whether you want basic SPF management or full email security automation.

The 14 Best UniversalSPF Alternatives in September 2025

1. AutoSPF (Best Overall Alternative)

AutoSPF is the top UniversalSPF alternative for SMBs that want automated SPF management with zero maintenance.

Unlike UniversalSPF, which requires ongoing monitoring, AutoSPF automatically manages DNS lookups, rotates records, and ensures your SPF never breaks. It also integrates directly with DMARC and DKIM policies for end-to-end protection.

Key Differences vs. UniversalSPF:

  • AutoSPF offers fully automated SPF rotation; UniversalSPF requires occasional manual oversight.
  • AutoSPF integrates directly with DMARC dashboards; UniversalSPF is standalone.
  • AutoSPF provides SMB-friendly pricing with unlimited lookups.

Pricing: Flexible SMB plans starting at $15/month.
Integrations: Works seamlessly with Google Workspace, Microsoft 365, AWS SES, SendGrid, and more.
Support: Live chat, email, and onboarding help.

👉 Best Overall Alternative for SMBs

2. PowerDMARC

PowerDMARC is a robust competitor that goes beyond SPF flattening, offering DMARC, DKIM, BIMI, and MTA-STS management in one platform.

Great for SMBs that want a complete security solution with detailed reporting.

Key Differences vs. UniversalSPF:

  • Covers the entire email authentication stack.
  • Advanced forensic DMARC reports.
  • Higher pricing tier, but more enterprise-grade.

Pricing: From $29/month.
Integrations: Google, Microsoft, AWS, Mailchimp.
Support: 24/7 enterprise support.

👉 Best for SMBs needing full DMARC compliance

3. EasyDMARC

EasyDMARC is a popular SMB-friendly alternative with a focus on simplicity and visibility.

It provides automatic SPF flattening, DMARC policy management, and user-friendly dashboards.

Key Differences vs. UniversalSPF:

  • Intuitive dashboards for non-technical users.
  • Easy policy enforcement for DMARC.
  • Cheaper than most enterprise-grade tools.

Pricing: Free tier available; Pro from $19/month.
Support: Email and chat-based, with great reviews.

👉 Best for SMBs new to DMARC

4. Valimail

Valimail is a well-known DMARC automation provider with strong AI-driven enforcement tools.

Key Differences vs. UniversalSPF:

  • Automated enforcement to prevent spoofing.
  • Trusted by larger organizations, but SMB-ready.
  • Strong focus on compliance frameworks.

Pricing: From $25/month.
Support: Priority support available.

👉 Best for SMBs needing compliance automation

5. DMARCian

DMARCian focuses on educational reporting and compliance. It’s one of the most transparent providers, trusted by SMBs globally.

Key Differences vs. UniversalSPF:

  • Detailed DMARC reports.
  • Open-source ethos and transparent pricing.
  • Requires some technical understanding.

Pricing: From $14/month.
Support: Knowledge base + responsive email support.

👉 Best for SMBs that want detailed visibility

6. OnDMARC

A UK-based provider offering an easy-to-use DMARC solution for SMBs.

Key Differences:

  • AI-assisted policy recommendations.
  • User-friendly dashboards.

Pricing: From $20/month.
👉 Best for SMBs in Europe

7. Agari DMARC Protection

Agari (by Fortra) is an enterprise-grade solution but scaled plans suit SMBs.

Key Differences:

  • Anti-phishing threat intelligence.
  • Real-time spoofing protection.

👉 Best for SMBs in regulated industries

8. Postmark DMARC

Postmark offers a lightweight SPF/DMARC service alongside its email delivery platform.

👉 Best for SMBs already using Postmark

9. Proofpoint Email Protection

Proofpoint is an enterprise solution but offers scaled-down SPF/DMARC compliance for SMBs.

👉 Best for SMBs needing advanced threat protection

10. dmarcian Free Tools

Dmarcian also offers free SPF flattening and lookup tools.

👉 Best for free SMB experimentation

11. DNSMadeEasy SPF Flattening

A DNSMadeEasy provider that offers SPF flattening as part of its DNS services.

👉 Best for SMBs managing DNS in-house

12. MailKit DMARC

Mailkit DMARC Lightweight European DMARC tool.

👉 Best for EU-focused SMBs

13. ZoneProtect

Zoneprotect DNS-based SPF/DMARC provider with low-cost plans.

👉 Best budget-friendly option

14. Cloudflare Email Security

Cloudflare offers SPF/DMARC monitoring and enforcement within its broader security suite.

👉 Best for SMBs already on Cloudflare

Final Verdict

  • Best Overall Alternative: AutoSPF (SMB automation + affordability)
  • Best for Compliance: Valimail
  • Best for Simplicity: EasyDMARC
  • Best Enterprise-Level: PowerDMARC

If you’re an SMB looking to move beyond Fraudmarc’s UniversalSPF, AutoSPF is the clear choice — combining automation, visibility, and affordability in one platform.