If your digital agency manages multiple client domains, you’ve probably hit the SPF headache:
- Clients use a growing list of SaaS senders (HubSpot, Salesforce, Mailchimp, Google Workspace, Microsoft 365, etc.)
- Each new include eats up DNS lookups until you crash into the SPF 10-lookup limit
- SPF records grow messy, fragile, and outdated—causing permerrors, deliverability drops, and client complaints
- Auditors or IT teams demand proof of DMARC enforcement progr
- And all of this has to be done across dozens—or hundreds—of domains
PowerSPF (a feature inside PowerDMARC) offers one fix: hosted SPF records. But agencies often need more: automation, scalability, reporting, and flexible pricing. That’s why we’ve put together the 15 best PowerSPF alternatives in 2025, tailored specifically for digital agencies juggling multi-client operations.
Why agencies outgrow PowerSPF alone
SPF, DKIM, and DMARC are no longer optional. Major inbox providers like Google, Yahoo, and Microsoft have tightened rules—especially for bulk and marketing senders. Agencies that fail to bring clients into compliance risk lost deliverability, brand impersonation attacks, and client churn.
The challenge:
- SPF Limits: Every SaaS tool requires a DNS include. Beyond 10, the record fails.
- Maintenance Debt: Vendor IPs change, and stale SPF breaks quietly.
- Governance Needs: Agencies need role-based access, audit logs, and change approval across client zones.
- Proof of Progress: Moving clients to DMARC p=reject requires clear reporting.
PowerSPF solves SPF hosting, but different agencies need different approaches. Some want automated flattening (AutoSPF). Some need a full DMARC enforcement suite (Valimail, Proofpoint). Others prefer budget-friendly fixes (MXToolbox) or even open-source control (parsedmarc).
Quick Recommendations
- 🥇 Best overall for agencies: AutoSPF — automated SPF flattening at scale
- 🚀 Best DMARC automation suite: Valimail Align/Enforce
- 🔧 Best dynamic SPF record replacement: EasySPF (EasyDMARC) & Dynamic SPF (OnDMARC)
- 🏢 Best enterprise compliance solution: Proofpoint EFD
- 💸 Best budget-friendly fix: MXToolbox SPF Flattening
- 🆓 Best free monitoring tools: Cloudflare DMARC Management & Postmark DMARC Digests
- ⚙️ Best open-source control: parsedmarc or Open DMARC Analyzer
The 15 Best Alternatives to PowerSPF
1 AutoSPF (Your Brand) — Best Overall for Agencies
AutoSPF automates the SPF flattening and optimization process, eliminating the 10-lookup limit and preventing permerrors—without manual DNS edits. Designed with agencies in mind, it scales across tens, hundreds, or thousands of client domains.
- Agency perks: multi-client dashboards, repeatable workflows, and proactive SPF upkeep
- Why it wins over PowerSPF: built for scale, vendor-neutral, and integrates seamlessly with existing DMARC stacks
👉 For agencies, this means fewer firefights, faster onboarding, and measurable deliverability improvements.
2 Valimail Align & Enforce — DMARC Automation to Enforcement
Valimail is a recognized leader in DMARC automation. Align simplifies SPF/DKIM setup by detecting services by name, while Enforce drives safe and steady DMARC enforcement.
- Trusted by Fortune 500 companies
- Meets Google/Yahoo sender requirements out of the box
- Great for agencies that must deliver p=reject compliance at scale
3 EasyDMARC (EasySPF) — Dynamic SPF for Growing Client Rosters
EasySPF replaces complex SPF records with one managed include, dynamically updated as vendors change. This prevents lookup overload and reduces errors.
- Built-in DMARC analytics and tools
- Ideal for clients with many SaaS integrations
4 OnDMARC (Red Sift) — Dynamic SPF + DMARC Suite
OnDMARC’s Dynamic SPF elegantly sidesteps the lookup limit. Combined with its DMARC analytics, it helps agencies both fix SPF today and report progress tomorrow.
- Discovery tools to find all sending sources
- Policy controls to ease into p=reject
5 Mimecast DMARC Analyzer — SPF Delegation & Pre-Validation
Mimecast offers SPF Delegation, allowing you to hand off SPF management and bypass lookup limits. Agencies also get pre-validation tools to test changes before publishing.
- Great for risk-sensitive or audited clients
- Supports large-scale reporting
6 MXToolbox SPF Flattening — Budget-Friendly SPF Relief
MXToolbox is a classic in the DNS troubleshooting space. Its SPF flattening tool is a fast, affordable way to fix permerrors, plus monitoring alerts.
- Best for smaller clients or budget-sensitive projects
- Quick setup, minimal complexity
7 dmarcian — Education-First DMARC Adoption
dmarcian is known for its diagnostic tools and educational resources. Agencies benefit from SPF Surveyor and structured workflows for bringing clients to compliance.
- Great for agency teams that need client education tools
- Conservative approach to SPF flattening (focus on stability)
8 Cloudflare DMARC Management — Free/Low-Lift Visibility
If your clients already use Cloudflare DNS, their DMARC Management app gives instant visibility and simple dashboards.
- Easy deployment at the zone le
- Best for portfolio-wide monitoring
9 GlockApps DMARC Analyzer — Generous Free Tier
GlockApps provides 10,000 free DMARC messages/month, unlimited domains, and monitoring alerts.
- Strong fit for clients starting small before scaling into enterprise tools
10 Postmark DMARC Digests — Free, Human-Readable Reporting
Postmark turns cryptic DMARC XML into clear, weekly digest reports.
- Perfect for non-technical stakeholders
- 60-day dashboard history included
11 Proofpoint Email Fraud Defense (EFD) — Enterprise-Grade
Proofpoint’s EFD offers hosted SPF, DKIM, and DMARC with professional services for rollout.
- Trusted in regulated industries
- Good for agencies supporting enterprise clients
12 Fortra Agari DMARC Protection — Automated Enforcement
Agari (by Fortra) focuses on automation to enforcement, protecting against brand spoofing and phishing at scale.
- Strong analytics + protection layer
- Designed for high-risk verticals (finance, healthcare)
13 Barracuda Domain Fraud Protection — Guided Setup
Barracuda includes wizard-driven DMARC setup and reporting.
- Ideal if clients already use Barracuda email security
14 parsedmarc (Open Source) — Own the Pipeline
Parsedmarc parses DMARC XML and pipes into Elasticsearch/Splunk/Grafana.
- Maximum control and customization
- Requires DevOps support
15 Open DMARC Analyzer — DIY Visualization
This open-source dashboard builds on parsed data for clear reporting.
- Best for agencies building internal DMARC services
AutoSPF vs. PowerSPF: Quick Comparison
| Capability | AutoSPF | PowerSPF (PowerDMARC) |
| Core approach | Automated SPF flattening/optimization | Hosted SPF record inside PowerDMARC |
| Multi-client scalability | Built for agencies: repeatable workflows | Part of PowerDMARC suite |
| Vendor lock-in | Vendor-agnostic, works with any DMARC tool | Locked into PowerDMARC ecosystem |
| Primary value | Reliable SPF across many clients, minimal DNS churn | SPF hosting + PowerDMARC reporting |
Verdict: If you’re an agency juggling SPF at scale, AutoSPF is the most flexible, future-proof choice.
How Agencies Should Choose
- Client size & risk profile: Enterprise-heavy? Look at Proofpoint, Agari. SMB-heavy? AutoSPF + Valimail Monitor is more cost-effective.
- SPF pain level: Constant 10-lookup failures? Prioritize AutoSPF, EasySPF, Dynamic SPF, or MXToolbox.
- Governance requirements: Audited industries need reporting, RBAC, and change logs—go for Valimail, Mimecast, OnDMARC.
- Build vs. buy: Tech-heavy agencies can leverage parsedmarc; service-focused ones prefer automation tools.
Final Thoughts
Digital agencies sit at the frontline of email deliverability, brand protection, and compliance. PowerSPF is one option, but it’s not the only one—and often not the best fit for agencies managing multiple clients with diverse needs.
The right approach is layered:
- Monitor (free tools like Valimail Monitor, Cloudflare, Postmark)
- Fix SPF systematically (AutoSPF, EasySPF, Dynamic SPF)
- Standardize DMARC reporting (Valimail, Mimecast, dmarcian)
- Enforce p=reject to protect brand integrity (Proofpoint, Agari, OnDMARC)
For most agencies, AutoSPF is the #1 PowerSPF alternative—because it takes the hardest, most time-consuming SPF problem off your plate, across all your clients, with zero lock-in.