A typical user receives multiple emails a day, some of which are essential updates or personal messages, while others are marketing emails from various brands. In this crowded inbox, what are the odds that your email will stand out and strike a chord with the recipient? Let’s say it’s quite slim unless you add something…
In today’s digital age, email is the most commonly used mode of communication. It is simple and quick, which is its greatest strength and biggest vulnerability. When emails were introduced, the focus was on functionality rather than security, which left gaps for malicious actors to exploit. As emails became a frequent target for cybercriminals to…
Black Friday sales are the perfect breeding ground for threat actors lurking to exploit excited shoppers. They trick innocent and less tech-savvy people into buying from fake e-commerce websites or sharing login credentials, credit card details, contact details, etc. As per a report, one in three Americans have fallen victim to online holiday scams, with…
SPF works on two core components: soft fail and hard fail. Domain owners should understand the conditions under which each of these mechanisms works perfectly. A mindless implementation of mechanisms leads to poor email deliverability and sender reputation, impacting communication and brand integrity. While the soft fail mechanism is lenient, it leaves a security gap….
Creating an SPF record is a one-time job, but you have to keep updating it with new senders. In an SPF record, the term ‘sender’ refers to the IP addresses, domains, or mail servers you recognize and officially allow to be used for sending emails on behalf of your business. These senders include direct IPs…
“None of us is as smart as all of us.” — Ken Blanchard Sender Policy Framework (SPF) is an email authentication protocol created in the late 1990s that is still widely used worldwide. Its success lies in the fact that it’s an amalgamation of the efforts and brains of so many people who kept adding…
As of August 13, 2024, the United States is the world’s largest sender of spam emails, with as many as 8 billion of them sent daily. China and Germany are closely following, with 7.6 billion and 7.3 billion, respectively. Email-based phishing, spoofing, and BEC attacks are taking over the world. As per the IC3 Internet…
In today’s email ecosystem, security and deliverability must go hand-in-hand. Sender Policy Framework is the email authentication protocol that acts as a core line of defense against unauthorized people trying to send emails from your domain. Implementing and monitoring SPF ensures your brand doesn’t get involved in phishing and spoofing. Email deliverability is a critical…
If your SPF record has any errors and you don’t fix them soon, then recipients’ mailboxes start marking your emails as spam or rejecting them outright. This way, communication takes a toll, and your brand’s reputation tarnishes over time. Poor email deliverability results in issues such as low engagement rates, wasted resources, compliance risks, and…
To thrive in today’s digital world laden with cybersecurity threats, you must implement certain measures to tighten your security. One way is to guard your email ecosystem with authentication protocols that ensure authorized emails are sent from your domain. Now, when you set up email authentication protocols like SPF, DKIM, and DMARC, you should be…
