A Comprehensive Guide to Manually Generating SPF Records for Custom Domains

A Comprehensive Guide to Manually Generating SPF Records for Custom Domains

SPF records, as you may be aware, are like the bouncers of your email servers. They’re the DNS records that explicitly specify which email servers are officially allowed to send emails on behalf of your brand. By defining this list, domain owners keep out the riff-raff, preventing unauthorized people from sending emails that could tarnish…

Qualtrics, Moosend, Shopify, and Other Major Email Service Providers are Emphasizing the Deployment of DMARC

Qualtrics, Moosend, Shopify, and Other Major Email Service Providers are Emphasizing the Deployment of DMARC

Threat actors look for unprotected emails. They use various social engineering and phishing tactics to manipulate recipients into sharing confidential information, transferring money, downloading malware-infected files, etc. In 2023, 94% of organizations had email security issues, and considering the rise in email menaces, even Google and Yahoo explicitly state the importance of DMARC adoption.  These…

How Does the CIDR Notation Error Affect SPF?

How Does the CIDR Notation Error Affect SPF?

All the IP addresses that you officially allow to be used for sending emails on your behalf are listed in an SPF record. When domain owners have to mention multiple IP addresses, they often use the CIDR (Classless Inter-Domain Routing) notation as it’s a way of representing IP address ranges in a compact manner.  Using…

Sender Policy Framework Risk Exposures in 2024

Sender Policy Framework Risk Exposures in 2024

Sender Policy Framework is an email authentication protocol that allows a domain owner to publish an SPF record corresponding to their name. This SPF record includes a list of IP addresses and mail servers that the domain owner officially authorizes to be used for sending emails from. When the email reaches the recipient’s server, it…

How Does SPF Help Marketers in Improving Email Deliverability?

How Does SPF Help Marketers in Improving Email Deliverability?

Imagine a situation where all your well-crafted emails land in your audience’s inbox, and they actively engage with them! Sounds like every marketer’s dream, right? As much as we would want this to become a reality, it is not! Although we understand that achieving 100% email deliverability is far-fetched or rather impossible, this doesn’t mean…

Why the SPF Character Limit Exists and How Can You Stay Within It?

Why the SPF Character Limit Exists and How Can You Stay Within It?

As per RFC 7208, all SPF records should not be more than 255 characters long. This includes the characters in the SPF record itself as well as any DNS name expanded within it. If your SPF record exceeds this limit, there will be parsing issues and DNS lookup failures, impeding the email authentication process. So,…

Why Sender Policy Framework (SPF) Has a Lookup Limit of 10?

Why Sender Policy Framework (SPF) Has a Lookup Limit of 10?

SPF helps recipients’ mailboxes verify the authenticity of senders’ domains by referring to their predefined policies. To do this, the receiving server retrieves the SPF record linked to the sender’s domain. A standard SPF record consists of one or more mechanisms (like ip4, ip6, include, mx, etc.) that specify which IP addresses and domains are…

10 Reasons Why DIY-ing SPF isn’t a Good Choice for Companies

10 Reasons Why DIY-ing SPF isn’t a Good Choice for Companies

Are you also tempted to take care of the Sender Policy Framework (SPF) on your own? Do you also feel it’s an easy task and you don’t need to onboard an email authentication expert or outsource the work to a cybersecurity agency?  Well, there are many business owners like you, but there are several reasons…

How Phishing Paves the Way for Ransomware Attacks?

How Phishing Paves the Way for Ransomware Attacks?

Hyperconnectivity is one of the key determinants of the digital world. This means that nothing exists in isolation, not even the cybersecurity attacks that impend over this space. This is particularly true for phishing and ransomware attacks.  The synergy between the two cyberattacks is executed through the initial success of phishing, which allows ransomware to…

SPF Flattening vs. SPF Macros: Choosing the Right Approach for Your Organization

SPF Flattening vs. SPF Macros: Choosing the Right Approach for Your Organization

Email authentication standards are maturing and now, the SPF protocol also has some new elements to add to its list; we are talking about the SPF flattening technique and SPF macros. These relatively newer features offer an alternative approach to address the complexities linked with email authentication and deliverability.  This blog discusses SPF flattening and…