Black Friday sales are the perfect breeding ground for threat actors lurking to exploit excited shoppers. They trick innocent and less tech-savvy people into buying from fake e-commerce websites or sharing login credentials, credit card details, contact details, etc. As per a report, one in three Americans have fallen victim to online holiday scams, with…
SPF works on two core components: soft fail and hard fail. Domain owners should understand the conditions under which each of these mechanisms works perfectly. A mindless implementation of mechanisms leads to poor email deliverability and sender reputation, impacting communication and brand integrity. While the soft fail mechanism is lenient, it leaves a security gap….
Creating an SPF record is a one-time job, but you have to keep updating it with new senders. In an SPF record, the term ‘sender’ refers to the IP addresses, domains, or mail servers you recognize and officially allow to be used for sending emails on behalf of your business. These senders include direct IPs…
“None of us is as smart as all of us.” — Ken Blanchard Sender Policy Framework (SPF) is an email authentication protocol created in the late 1990s that is still widely used worldwide. Its success lies in the fact that it’s an amalgamation of the efforts and brains of so many people who kept adding…
As of August 13, 2024, the United States is the world’s largest sender of spam emails, with as many as 8 billion of them sent daily. China and Germany are closely following, with 7.6 billion and 7.3 billion, respectively. Email-based phishing, spoofing, and BEC attacks are taking over the world. As per the IC3 Internet…
In today’s email ecosystem, security and deliverability must go hand-in-hand. Sender Policy Framework is the email authentication protocol that acts as a core line of defense against unauthorized people trying to send emails from your domain. Implementing and monitoring SPF ensures your brand doesn’t get involved in phishing and spoofing. Email deliverability is a critical…
If your SPF record has any errors and you don’t fix them soon, then recipients’ mailboxes start marking your emails as spam or rejecting them outright. This way, communication takes a toll, and your brand’s reputation tarnishes over time. Poor email deliverability results in issues such as low engagement rates, wasted resources, compliance risks, and…
To thrive in today’s digital world laden with cybersecurity threats, you must implement certain measures to tighten your security. One way is to guard your email ecosystem with authentication protocols that ensure authorized emails are sent from your domain. Now, when you set up email authentication protocols like SPF, DKIM, and DMARC, you should be…
Businesses with an online presence need robust measures to protect their authenticity and identity. We are living in a time where the global average cost of a data breach in 2024 is USD 4.88 million—a 10% increase over last year and the highest total ever. Statistics like these are already encouraging business owners to deploy…
If you send emails using the Omnisend platform and still don’t have SPF, DKIM, and DMARC in place, then your emails can get blocked. Deploying and managing these email authentication protocols is important for enhanced email deliverability and prevention from phishing. Irrespective of how many emails are sent from your domain daily or monthly, you…
