If your SPF record has any errors and you don’t fix them soon, then recipients’ mailboxes start marking your emails as spam or rejecting them outright. This way, communication takes a toll, and your brand’s reputation tarnishes over time. Poor email deliverability results in issues such as low engagement rates, wasted resources, compliance risks, and…
It’s important to properly configure your domains so that email deliverability is not hampered. If your emails are marked as spam or rejected, the recipient will not receive your message in their inbox. With correctly configured SPF and DKIM records comes the trust within recipients that they have received the email from a genuine sender…
Be it corporate entities or business enterprises, emails tend to be one of the strongest modes of communication for conveying professional messages. However, the deep penetration of AI into our personal and professional lives, as well as highly dynamic cyberattacking tactics, have made email communications vulnerable to cyber threats. Over time, phishing and email spoofing…
A famous software firm, Egress, published its Phishing Threat Trends Report in October 2024, highlighting how impersonation became the most prolific phishing tactic in 2024. In the context of cybersecurity, impersonation is the act of a threat actor pretending to be a trusted individual, organization, or system. By posing as a known and reliable entity,…
SPF flattening prevents your SPF record from exceeding the maximum lookup limit and becoming invalid. The process works by simplifying the SPF record, eliminating the need for frequent lookups, thereby keeping it within the limit. However, with growing adoption, intricate email infrastructures, improper email authentication practices, and emerging technologies, the future of SPF flattening is…
To thrive in today’s digital world laden with cybersecurity threats, you must implement certain measures to tighten your security. One way is to guard your email ecosystem with authentication protocols that ensure authorized emails are sent from your domain. Now, when you set up email authentication protocols like SPF, DKIM, and DMARC, you should be…
Businesses with an online presence need robust measures to protect their authenticity and identity. We are living in a time where the global average cost of a data breach in 2024 is USD 4.88 million—a 10% increase over last year and the highest total ever. Statistics like these are already encouraging business owners to deploy…
If you send emails using the Omnisend platform and still don’t have SPF, DKIM, and DMARC in place, then your emails can get blocked. Deploying and managing these email authentication protocols is important for enhanced email deliverability and prevention from phishing. Irrespective of how many emails are sent from your domain daily or monthly, you…
SPF records include syntaxes and many rules and limitations. If you don’t follow them, you will face SPF record failures, false positives, or false negatives. You must develop the habit of regularly running your SPF records through SPF analyzers or lookup tools to see if it has any issues arising out of not abiding by…
Emails are an integral aspect of any business communication, and we’re sure that your employees send dozens of emails every day. But do they know the potential risks of cyber attacks that this communication channel brings along? From phishing and ransomware to malware and social engineering exploits, the list goes on! And the worst part…
